Smile to pay.
People pay by using their face and cellphone number
Alipay has launched a new way to pay for your KFC in China — by smiling. Ant Financial, a subsidary of the tech company is behind this new tech invention. So far, the facial payment system is only available at a single KFC in Hangzhou, China.
Moreover Ant Financial, says its Smile to Pay technology needs about one to two seconds of facial 3D camera scanning. And a “live-ness detection algorithm” to check the identity of the person paying. The payer must also enter their mobile phone number to help guard against fraud.
Furthermore, according to Ant Financial, it can detect shadows and other features to test if its actually a person that’s standing in front of the camera. In a video detailing how the payment process works, one young woman uses the machine in a variety of different appearances — with minimal make-up, heavy make-up, and an assortment of wigs. The machine was shown to accurately recognize her facial features each time for payment.
The KFC shop that offers the facial payment system is a healthier version of the chain called K Pro which sells salads, juices, and paninis instead. K Pro was introduced in July as a way to entice younger customers looking for healthier food options.