The ‘Right Cup’ is a new weight loss device designed to trick dieters into enjoying a drink of plain water. The cup has a scented inner lining that emanates the aroma of sugary fruit, satiating cravings for flavored drinks like juice or soda without having to consume the calories.
The cup works on the basic premise that 80 percent of the flavor and experience of food comes from its smell. The material of the cup is BPA-free and has a proprietary Encapsulated Aroma Release technology on the inside, so when users tilt the cup towards their face to take a sip, the aroma floods the senses, making them forget that they’re actually drinking bland water.
Isaac Lavi, the brains behind the cup, suffers from diabetes himself. “My doctors advised me to stay away from sugary beverages and to drink only plain water,” he told Mashable. “This was very hard because I hated the taste, or actually the lack of taste.” So he decided to use his own knowledge as an expert in the field of scent marketing, and came up with the special cup after six years of research and development. He now hopes it will help people avoid excess sugar and preservatives generally found in store-bought drinks.
read more at: http://www.odditycentral.com/news/fruit-scented-plastic-cup-makes-drinking-water-more-enjoyable-helps-you-lose-weight.html#more-49655
so if you like me, really don’t like the taste of water, than i think we should try get something like this in fiji…. it’s just simply amazing!!
